Twisted X, the Dacatur, Texas-headquartered footwear brand best known for its cowboy boots, has reached net-zero emissions and is furthering its commitment to maintaining carbon neutrality.
The qualification comes after assessing 2020 emissions from business operations at the company’s offices and third-party distribution warehouse in Texas and its contract factories in Mexico and Asia. Initially, Twisted X was projected to reach this milestone in 2022.
Emission levels calculated with the GHG Protocol were mitigated with a carbon offset conservation project as part of the company’s overall partnership with reforestation nonprofit One Tree Planted. 3,000 tons of carbon offsets were retired through the American Carbon Registry on behalf of Twisted X, supporting a project based in Vermont on a 5,408-acre forest that will remain “forever wild” as mature trees will continue to store carbon for many years to come.
“We are proud to officially be a carbon-neutral company after years of hard work and dedication toward creating footwear that is also protecting our planet,” said Prasad Reddy, CEO of Twisted X. “We strived to accomplish this, not just to say we did something good, but because we need to help restore our environment.”
Twisted X has committed to bringing an innovation or technology to market every six months, and when possible, one that revolves around its sustainability mission. Recent launches include Zero-X, a no-glue shoe collection, as well as Blend85, unique footbeds that utilize 85% recycled foam from factory waste to reduce pollution.
Twisted X has used natural materials throughout the creative process including sugar cane molasses, rice husk, cork, merino wool, bamboo, and bamboo charcoal. Upcycled leathers are also utilised to create TWXTM alternative leather, along with upcycled plastic water bottles that are woven into its proprietary fabrics, ecoTWX and ecoTWEED.
By the end of 2021, Twisted X aims to upcycle 6.5 million plastic bottles from landfills and oceans. Additionally, the brand will have donated the planting of more than 400,000 trees through its partnership with One Tree Planted, where one tree is planted for each pair purchased from the ecoTWX and Zero-X collections.
Twisted X creates handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories, including Twisted X, Twisted X Work, Black Star Boots, CellSole and licensed brand Wrangler footwear.
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