Moneyhub has entered into a partnership with sustainability data and analytics start-up Connect Earth.

The two firms are working together on a variety of applications for Connect Earth’s technology within several areas of activity for Moneyhub and its clients.

With this partnership, Moneyhub aims to offers its personal and enterprise clients insights into the carbon impact of payments and transactions.

The new partnership aims to complement Moneyhub’s goal to provide its clients with a full picture of their finances.

Moneyhub clients can now see their environmental contribution in addition to their money, assets and investments in one place.

Moneyhub chief operating officer Dan Scholey said: “We’re on a mission to give people and businesses more insight into their money so they can have greater clarity of their financial position and make more informed decisions.

“Understanding the climate impact of their income and expenditure is another important piece of the puzzle.”

Clients can access Connect Earth’s intelligence via Moneyhub’s APIs.

It enables customers to initiate payments or connect to bank accounts, pensions and savings.

It also gives enterprise clients an anonymised view of the finances of a group of people, such as their employees.

This is to help them better understand the carbon implications of their financial habits.

Connect Earth also offers insights into the relative environmental performance of over 1,000 companies from Nike to Tesco.

Consumers are more and more sensitive to the climate impacts of their individual decisions and the companies they buy from.

A survey by IBM Institute for Business Value found that 77% of consumers believe it is at least moderately important that brands are sustainable and environmentally responsible.

Another 57% said they are willing to change their purchasing habits to help reduce negative impacts to the environment.

Connect Earth CEO Alex Lempka said: “Our mission is to democratise sustainability data.

“It must be accurate, actionable and accessible so it can enable companies or consumers to make decisions, such as swapping a less environmentally-responsible brand for a better one.”